This is a commissioned project to create an identity for a dog training business.
The client wanted a german shepherd dog to be included with his initials of the business around it. I decided to use the effect of negative space to show the german shepherd within a paw to emphasise the nature of the business.
The colour scheme used, blue and yellow, was used to portray a sense of kindness, love and happiness for training our beloved companions, and to make it a thing we should all do with pride and enjoyment.
